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Role of Women in Healthcare Industry

It is paramount for the current healthcare industry to involve women in their health development agenda. The main reason of this is to promote roles and responsibilities of women in the dynamic healthcare industry, empower each other to mentor growth as well as support businesses through sharing contacts, practical entrepreneurial techniques, products, and services. If this is properly done, then it can be said that ladies have their space in the healthcare industry. Surprisingly, the biggest impediment preventing US citizens from getting good health is not the escalating medication cost. The truth is the healthcare industry has failed to nuance their commitment as well as understanding of women as key decision makers as well as consumers.

There is still a big number of ladies who don’t know that they should be healthy with some even not setting aside enough time to seek medication. Besides, even those who take the initiative and try to seek for appropriate health information, they still sink to the pool of confusion because they don’t know which sources are trustable. Some healthcare professionals still have not won the trust of their female patients. The serious deficit of time, information, and trustable relationships makes women to lack enough confident when making healthcare decisions for themselves as well as for their families.

It is now clear that women play a very significant role in the healthcare industry from the above highlights; hence, they should be taken with respect and due diligence. It is clear that women form the biggest market segment in the healthcare industry. Women are also the leaders of the in setting out the health and awareness agenda both for them and for the entire family, hiring and firing pharmacists, doctors, treatments regimens and the insurance providers. If this understanding can be given its due respect, then women should be fully supported both in tools and services to play their part in the healthcare industry. It has not dawned on many medical experts that they should take the gender differences into consideration whenever they are rendering their services and not the reason why the patient is seeking medication. Besides, a lot of information about insurance policies continues to be perplexing and at time very opaque.

The good news is that there can be a way out if key players in healthcare continuously engage this market segment in reinstating trust- this can give them a first-mover advantage. The should devise ways that are sensitive to the women gender and exhibit conduct that is admired by women when they are looking for their healthcare needs. Doctors should play their part by triggering informative dialogue, insurance companies should give clear information about their policies and pharmacists should provide comprehensive and clear information about all their prescriptions- if this is well done, then, trust in women can be reinstated.

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